We built them a shoppable video app. It became a product.
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Commerce & DigitalOne custom build 1store SwipeFlow SwipeFlow started as a custom build for one fragrance brand, and now runs as a DigiForm product.
It now runs as a DigiForm product with its own team.
Fragrance is difficult to sell from a static product page.
You cannot smell a bottle through a screen, so the work is done by how the product moves and who is holding it.
NOYZ already made strong short-form video. None of it lived on the site where shoppers actually buy.
SwipeFlow turns TikTok and Instagram Reels content into shoppable feeds on the storefront.
TikTok OAuth and Instagram Reels import, so the brand pulls in content it already makes rather than producing more.
A merchant interface to create and edit feeds, with drag-and-drop ordering.
Uploads with automatic thumbnail generation, for content that never went to social.
PostgreSQL with Prisma, deployed on Fly.io, built from the start to run across multiple stores.
Why we built it rather than bought it.
Off-the-shelf video apps charge a monthly fee per store and limit how the feed can look. On a luxury storefront the second constraint matters more than the first.
Building it meant full control of the design and the data, no recurring licence, and something that could run on more than one store.
It worked, so we kept going.
SwipeFlow is now a DigiForm product in its own right — swipeflowsocial.com for merchants and creators, and swipeflowpro.com for creator portfolios and talent agencies.
Most agency builds end when the invoice clears. This one is still being developed by a team.
The same account, the unglamorous half.
Alongside the app, we took the mobile home page from a PageSpeed score of 29 to 52 — without rebuilding the theme.
We isolated the two biggest drags — render-blocking scripts and image delivery — and fixed both inside the existing theme. No rebuild cost, no brand risk.
A site health tracker logs the mobile score, page weight and load timings every fortnight, so every change since is measured against a dated baseline.
A call with a principal.
To find what’s worth building, and whether we’re a fit.
I answer from what’s published on this site — nothing else. If I don’t know, I’ll say so.