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Campaign sites on Shopify, built one launch at a time.

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CASE STUDY · COMMERCE & DIGITAL
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NOYZCommerce & Digital

One of our campaign sites Only Human An interactive experience for a scent you can’t smell through a screen.

One of several interactive campaign sites we have designed and built on Shopify for NOYZ launches. This one was for Only Human.

0202 / 04
Spec sheet
Client
NOYZ, a US direct-to-consumer fragrance brand under Beach House Group
Practice
Commerce & Digital · interactive campaign sites on Shopify
Project
The Only Human campaign experience: a multi-page interactive site, one in a series of dedicated launch sites
What we built
Scroll-linked storytelling, a moving gallery of community responses, and checkout kept on the page
Related
0303 / 04
What we built

For the Only Human launch we designed and built a multi-page interactive experience: a storytelling section that scrolls in step with its own menu, a moving gallery of community responses, and the full checkout flow kept on the page.

noyz.com
The NOYZ storefront announcing Only Human
noyz.com · launch week
01Interactive motion design

A sticky menu on the left, content scrolling on the right. Tap a section to jump to it, or just scroll and the menu follows.

02Prelaunch data and promotion

Community response cards collected before launch, shown as a gallery that moves as you scroll.

03A/B testing

Alternative versions tested against each other, with the sticky cart kept across every page.

The Only Human bottle, handwritten “So what if I am?”
Annotated layout showing the sticky menu and scrolling gallery
Interaction notes from the build
A page from the Only Human experience with product gallery
One of the experience pages
Section-by-section plan for the experience
Section plan
0404 / 04
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01Overview02Spec sheet03What we built04Keep reading
HomeCommerce & DigitalAI TransformationAI governance advisoryBack-office automationROI LabInsightsCPG case studyNOYZ case studyNOYZ · Only HumanNili Lotan case study
SITE INDEX — 12 PAGES · 86 SECTIONSCLOSE ✕
AOperating partnerHome01Commerce & Digital02AI Transformation03Why us04The work05Clients06Start
BPractice 01Commerce & Digital01Overview02Clients03What we do04Proof05Engagements06Questions07Storefront Review08Contact
CPractice 02AI Transformation01Overview02The gap03Clients04Problem & fix05The standard06Proof07Engagements08Questions09AI Value Map10Contact11Request an AI Value Map
DServiceAI governance advisory01Overview02In plain terms03The problem04What you get05How it runs06Why us07How you buy it08Questions09Start here10Regulated industries
EServiceBack-office automation01Overview02What we automate03Cost of waiting04Before & after05Clients06Case07How we deploy08Get an estimate09After you send10Honest answers11Methodology12Operator-led
FToolROI Lab01Overview02The lab03Method04Sources05Questions
GThe Digiform ReviewInsights01Feature Nº 1402In this issue03Topics & newsletter
HEssayInsight detail01The essay02The reading03Read next
IWorkCPG case study01Overview02Spec sheet03The problem04What we built05The stack06When it fails07The result08What it is worth09Get in touch
JWorkNOYZ case study01Overview02Spec sheet03The challenge04What we built05Build vs buy06What happened next07The speed work08Get in touch
KWork · you are hereNOYZ · Only Human01Overview02Spec sheet03What we built04Keep reading
LWorkNili Lotan case study01Overview02The store03Spec sheet04The brief05How we worked06What we shipped07Get in touch
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