DIGIFORMAI Agent for
Real Estate Agents.
Qualify buyer and seller leads, schedule showings, answer listing inquiries, and follow up automatically — across web, SMS, and phone — so your agents focus on closing, not chasing.
What This Agent
Does for You.
A DigiForm real estate AI agent handles the repetitive touchpoints in your pipeline — so your agents spend their time on showings, negotiations, and closings.
Buyer & Seller Lead Qualification
Instantly engage inbound leads to determine timeline, budget, pre-approval status, and property preferences — routing serious buyers and motivated sellers directly to your agents.
Showing & Consultation Scheduling
Let the agent book property showings and listing consultations directly into your agents' calendars, with automated confirmation messages and 24-hour reminders via SMS or email.
Listing Inquiry Responses
Answer questions about specific listings 24/7 — price, square footage, school district, HOA fees, open house times — without pulling an agent away from a showing.
Buyer & Seller Follow-Up
Keep leads warm with automated, personalised follow-up sequences — new listing alerts for buyers, market updates for sellers, and re-engagement flows for cold leads.
Results Real Estate Teams See
How DigiForm
Builds It.
From first conversation to live deployment in 3–5 weeks. No off-the-shelf templates — every agent is built for your specific market, CRM, and agent team structure.
Discover
We map your current lead sources, CRM workflows, and communication bottlenecks to identify where an AI agent delivers the most immediate value for your brokerage.
Design
We design conversation flows for buyer qualification, seller outreach, listing inquiries, and follow-up sequences — tailored to your market, brand voice, and agent roster.
Build & Integrate
We build the agent and connect it to your CRM, MLS feed, calendar, and phone system. Full integration with Follow Up Boss, Salesforce, kvCORE, BoomTown, and more.
Deploy & Optimize
We launch, monitor performance, and continuously improve conversation quality based on real lead interactions, showing conversion rates, and agent feedback.
Connects to Your Stack
The agent integrates with the tools your brokerage already uses — no ripping and replacing your existing systems.
+ Any platform with an API or webhook support
Frequently Asked Questions
How does the AI agent qualify real estate leads without a human agent?
The agent uses a structured conversation to collect key qualifying data: buyer timeline, pre-approval status, budget range, desired neighbourhoods, and property type preferences. For sellers, it asks about motivation, timeline, and whether they've had a recent valuation. Qualified leads are routed directly to the right agent, while early-stage leads are enrolled in nurture sequences until they're ready to move forward.
Can the agent answer questions about specific listings?
Yes. The agent can be connected to your MLS feed or property database to answer questions about active listings in real time — including price, square footage, bedroom/bathroom count, school district, HOA fees, and open house schedules. When a buyer asks about a specific property, the agent retrieves the relevant data and responds instantly, 24/7.
Which channels can the agent operate on?
The agent can be deployed across web chat (embedded on your brokerage website or individual agent sites), SMS (inbound and outbound), and voice (inbound phone answering). All channels share the same conversation logic and CRM integration, so lead data is unified regardless of how a buyer or seller first reaches out.
How long does it take to build and deploy the agent?
A standard real estate AI agent — covering lead qualification, showing scheduling, and listing inquiries — takes 3 to 5 weeks from kickoff to live deployment. This includes discovery, conversation design, CRM and MLS integration, and a testing period with your team before going live.
Can the agent handle both buyer and seller leads differently?
Absolutely. We build separate conversation branches for buyer leads, seller leads, investor inquiries, and rental inquiries. Each branch asks the relevant qualifying questions and routes to the appropriate agent or team. The agent can also identify cross-sell opportunities — for example, flagging buyers who may also be selling their current home.
What happens when the AI agent can't answer a question?
The agent is designed to gracefully escalate. When it encounters a question outside its knowledge base — such as a specific negotiation question or a complex disclosure issue — or when a lead explicitly requests a human, it immediately routes to a live agent via warm transfer (voice) or live chat handoff (web/SMS). All conversation history is passed to the agent so the lead never has to repeat themselves.